TheyDo

TheyDo Founders
TheyDo Logo

TheyDo has created a Journey Management platform to connect people, processes, and products and turn them into opportunities for CX improvements across a company's customer journey.

Journey Management is an approach TheyDo devised that brings instant customer and company alignment. TheyDo scales service design by putting every decision in a journey-centric framework — showing precisely how journeys cut through teams, products, and services.

In 2019, Jochem van der Veer, Charles Beaumont, and Martin Palamarz transformed TheyDo from a consultancy company to a user-friendly software platform for customer journey management.

Application

Investment Total
Blossom led TheyDo's $12.7M Series A round.

More Series A investments

Spacelift integrates with popular Infrastructure as Code (IaC) management tools to allow you to customize workflows, automate manual tasks, reduce number of errors, improve security and auditability of your infrastructure.

Infrastructure / Developer Tools

Spacelift team photo
  1. Country:
    Poland
  2. Sector: 
    Infrastructure
  3. DAte of partnership: 
    December 2020
Blossom led Spacelift’s $6M Series A. Since then, the company has raised a $15M Series B from Insight Partners, followed by a $51M Series C.
View Profile

Financial Services

  1. Country:
    Czech Republic
  2. Sector: 
    Financial Services
  3. DAte of partnership: 
    Nov 2023
Blossom invested in EquiLibre's seed round and they have since an A led by Creandum.
View Profile

Localyze is an all-in-one platform that enables HR, employees & prospective hires to manage all administrative processes of a relocation.

SaaS / HR

Hanna Asmussen, Lisa Dahlke, and Franzi Löw from Localyze
  1. Country:
    Germany
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    June 2021
Blossom led Localyze's $12M Series A. Localyze has since raised a $35M Series B led by General Catalyst. Acquired by Boundless in September 2025.
View Profile

api.video enables you to easily build, scale and operate on-demand and live streaming videos in your app, software or platform.

Infrastructure / Developer Tools

Api.video team photo
  1. Country:
    France
  2. Sector: 
    Developer Tools
  3. DAte of partnership: 
    June 2020
Blossom led api.video’s $5.5M Seed round. They've since raised a $12M Series A.
View Profile

Arrakis is building the AI Operating System for industrial operations, deploying AI agents into mission-critical workflows across the physical economy.

Application / AI Ops

Blossom led Arrakis's $30m Series A
  1. Country:
    UK
  2. Sector: 
    Application
  3. DAte of partnership: 
    June 2026
Blossom led Arrakis's $30m Series A
View Profile

Greenjets is a British aerospace technology company developing the propulsion systems, aircraft platforms and launch technologies that will shape the next generation of aviation.

Defence

  1. Country:
    UK
  2. Sector: 
    Defence
  3. DAte of partnership: 
    July 2026
Blossom led Greenjet's $40m Series A round.
View Profile