TheyDo

TheyDo Founders
TheyDo Logo

TheyDo has created a Journey Management platform to connect people, processes, and products and turn them into opportunities for CX improvements across a company's customer journey.

Journey Management is an approach TheyDo devised that brings instant customer and company alignment. TheyDo scales service design by putting every decision in a journey-centric framework — showing precisely how journeys cut through teams, products, and services.

In 2019, Jochem van der Veer, Charles Beaumont, and Martin Palamarz transformed TheyDo from a consultancy company to a user-friendly software platform for customer journey management.

Enterprise SaaS

Investment Total
Blossom led TheyDo's $12.7m Series A round.

More Series A investments

AutogenAI leverages generative AI to help companies write bids and tenders for public sector and corporate contracts.

Generative AI

AutogenAI Team
  1. Country:
    United Kingdom
  2. Sector: 
    Generative AI
  3. DAte of partnership: 
    JUL 2023
Blossom led Autogen AI's $22.3m Series A round.
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Vespa.ai provides an AI-based search platform that allows applications leveraging AI and data online to store, search, and apply unlimited quantities of data to meet their users’ needs in real time.

Infrastructure

  1. Country:
    Norway
  2. Sector: 
    Infrastructure
  3. DAte of partnership: 
    Oct 2023
Blossom led Vespa.ai’s $31m Series A round.
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Instruqt gives SaaS and developer-first companies the tools they need to create hands-on demos and live training workshops for prospects, buyers, customers and staff.

SaaS

Instruqt team
  1. Country:
    Netherlands
  2. Sector: 
    SaaS
  3. DAte of partnership: 
    April 2023
Blossom led Instruqt’s $15m Series A round.
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finmid powerfully integrates financial solutions across products, removing barriers to revenue opportunities for businesses.

Fintech / Saas

  1. Country:
    Germany
  2. Sector: 
    fintech
  3. DAte of partnership: 
    FEB 2022
Blossom invested in finmid’s $12m Seed round alongside Earlybird.
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Pigment offers an intuitive, visually-driven experience to forecast the future of your business. With flexible parameters and continuous forecasting, Pigment brings future scenarios to life through charts, models and simulations.

SaaS / Fintech

Romain Niccoli and Eléonore Crespo profile from Pigment
  1. Country:
    France
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    Jul 2020
Blossom led Pigment’s $26m Series A round. Pigment has since raised a $88m Series C from ICONIQ.
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Tines makes the lives of security and operations teams on the frontlines easier through advanced, contextually aware automation. Connect to any REST API or web application in seconds.

SaaS / Security

Eoin Hinchy and Thomas Kinsella profile from Tines
  1. Country:
    Ireland
  2. Sector: 
    Cybersecurity
  3. DAte of partnership: 
    Jul 2019
Blossom led Tines’s $4.1M Series A. Tines has since raised an additional $37m from Accel, Index Ventures and Addition.
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