TheyDo

TheyDo Founders
TheyDo Logo

TheyDo has created a Journey Management platform to connect people, processes, and products and turn them into opportunities for CX improvements across a company's customer journey.

Journey Management is an approach TheyDo devised that brings instant customer and company alignment. TheyDo scales service design by putting every decision in a journey-centric framework — showing precisely how journeys cut through teams, products, and services.

In 2019, Jochem van der Veer, Charles Beaumont, and Martin Palamarz transformed TheyDo from a consultancy company to a user-friendly software platform for customer journey management.

Enterprise SaaS

Investment Total
Blossom led TheyDo's $12.7M Series A round.

More Series A investments

Frankenburg Technologies is a defence tech company developing AI-powered, cost-effective missile and air-defence systems designed to be dramatically cheaper and faster to manufacture at scale than current industry solutions.

  1. Country:
    Estonia
  2. Sector: 
    Defence
  3. DAte of partnership: 
    February 2025
Blossom invested in Frankenburg's Seed round.
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Pie enables developers to produce and consume APIs more effectively to build the tools, apps and technologies we rely on.

SaaS / Developer Tools

Jakub Roztocil profile from Pie
  1. Country:
    Czech Republic
  2. Sector: 
    Dev Tools
  3. DAte of partnership: 
    October 2020
Blossom co-led Pie's $6.5M Seed round alongside Coatue and Addition.
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Pigment offers an intuitive, visually-driven experience to forecast the future of your business. With flexible parameters and continuous forecasting, Pigment brings future scenarios to life through charts, models and simulations.

SaaS / Fintech

Romain Niccoli and Eléonore Crespo profile from Pigment
  1. Country:
    France
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    July 2020
Blossom led Pigment’s $26M Series A round. Pigment has since gone on to raise $145M in a Series D funding round, led by ICONIQ Growth.
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Inne’s mission is to become the platform for female health, starting with the world's first at-home fertility monitoring system.

Consumer / Healthcare

Eirini Rapti profile from Inne
  1. Country:
    Germany
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    June 2019
Blossom led Inne’s $8.8M Series A round.
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Duffel is an all-encompassing dev environment to make starting a travel business a seamless experience.

Infrastructure / Travel

Steve Domin and Tom Bates profile from Duffel
  1. Country:
    UK
  2. Sector: 
    Dev Tools
  3. DAte of partnership: 
    August 2018
Blossom led Duffel’s $4.7M Seed round with participation from Y Combinator. Duffel has since gone on to raise their $21.5M Series A led by Benchmark and $30M Series B led by Index Ventures.
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Fat Llama is the world's first fully insured digital P2P marketplace for the rental of physical items, enabling people to monetize their possessions.

Consumer / Marketplace

Fat Llama team photo
  1. Country:
    UK
  2. Sector: 
    Marketplace
  3. DAte of partnership: 
    April 2018
Blossom led Fat Llama’s $10M Series A round, with participation from Greylock Partners, Atomico and Y Combinator. Fat Llama was acquired by Hygglo in August 2022.
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