TheyDo

TheyDo Founders
TheyDo Logo

TheyDo has created a Journey Management platform to connect people, processes, and products and turn them into opportunities for CX improvements across a company's customer journey.

Journey Management is an approach TheyDo devised that brings instant customer and company alignment. TheyDo scales service design by putting every decision in a journey-centric framework — showing precisely how journeys cut through teams, products, and services.

In 2019, Jochem van der Veer, Charles Beaumont, and Martin Palamarz transformed TheyDo from a consultancy company to a user-friendly software platform for customer journey management.

Enterprise SaaS

Investment Total
Blossom led TheyDo's $12.7m Series A round.

More Series A investments

Instruqt gives SaaS and developer-first companies the tools they need to create hands-on demos and live training workshops for prospects, buyers, customers and staff.

SaaS

Instruqt team
  1. Country:
    Netherlands
  2. Sector: 
    SaaS
  3. DAte of partnership: 
    April 2023
Blossom led Instruqt’s $15m Series A round.
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Castor reinvents the way companies find and understand their way around data.

SaaS / Data

Picture of the castor team
  1. Country:
    France
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    Jun 2022
Blossom led Castor's $23.5m Series A round.
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Kadmos is revolutionizing salary payments for migrant workers. Kadmos has developed a payroll platform for companies that employ migrant workers which allows them to distribute pay to e-wallet accounts controlled by the worker.

Fintech / SaaS

Picture of the Kadmos team
  1. Country:
    Germany
  2. Sector: 
    Fintech
  3. DAte of partnership: 
    Jun 2022
Blossom led Kadmos' $31.9m Series A round.
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Freshly is a direct-to-consumer brand focused on natural cosmetics. After starting in Spain, Freshly has expanded to several other geos, and become an omni-channel company opening flagship retail locations in London, Madrid and Barcelona.

Consumer / Ecommerce

Picture of the Freshly team
  1. Country:
    Spain
  2. Sector: 
    Ecommerce
  3. DAte of partnership: 
    Nov 2021
Blossom led Freshly's $21.8m Series A round.
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Zevoy is the all-in-one expense management app simplifying company spending.

Fintech / SaaS

  1. Country:
    Finland
  2. Sector: 
    Financial Services
  3. DAte of partnership: 
    April 2022
Blossom led Zevoy's $16.5m Series A round.
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Checkout’s mission is to build the future of commerce by building by a full stack technology that offers access to a payment gateway, advanced risk and fraud monitoring tools, a cutting-edge processor and the relevant acquirers, all in unified payments solution.

Infrastructure / Fintech

Guillaume Pousaz profile image from Checkout.com
  1. Country:
    UK
  2. Sector: 
    Financial Services
  3. DAte of partnership: 
    Apr 2019
Blossom invested in Checkout’s $230m Series A alongside DST Global and Insight Partners. Checkout has since gone on to raise their $150m Series B led by Coatue and $450m Series C led by Tiger.
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