Our experience is extensive and eclectic. We’ve been there at the beginning and worked through the triumphs and the defeats, day after day. It’s what we thrive on. And we can’t wait to do it all over again with you.

What we’ve done

We’ve worked in tech for the last 20 years, building companies across Asia, Europe and in the US. We’ve built companies from inception to explosive growth.

We are passionate, ambitious and driven. We want to change things.

How we can help you

We believe in practical value. We’ll be there at the times of greatest leverage. We’ll be your sales team and your recruiters. We’ll work the phones to get you just the right engineering hire. We’ll help you craft your pitch deck. We’ll do whatever it takes.

I co-founded Blossom because all my friends were leaving for the Valley.

I’ve seen many of my engineering friends move so they can raise money from funds that get it and will back their ambitions. I’d rather they didn’t have to do that. I want to see a European fund with West Coast drive.

I wrote my first code as a six year old. I had no-idea what I was doing, but I managed to make the screen flash in different colours. I was mesmerised. It was like magic. If I put in the right incantation, I could do anything.

In my first job I found myself working as an engineer at Bloomberg, thinking about how we could improve our recruitment process. I wrote a blog post about an interview technique I’d developed called Fizzbuzz. My post unexpectedly went viral with millions of people reading it and thousands of companies adopting the approach. That was the moment I realised technology had the potential to be magical for everyone and not just engineers.

Tech enables millions of people to achieve things previously unimaginable.

In the decade since starting out I’ve built algo trading platforms, worked at early-stage startups and in venture capital. Yet every now and again I run into someone who asks me about fizzbuzz and it still makes me smile.

I want to empower founders who give their users the tools to achieve more, whether that’s in the workplace or in their daily lives.

The feeling of magic never goes away.

I joined Blossom to work with a VC that moves as fast as the startups it funds.

Much like my investments, my biggest career moves were based on strong conviction. After hearing Klarna’s lead investor describe the founding team in 2010, I instantly knew that was where I wanted to be. Fortunately they agreed.

During my time in tech sales the department grew from just two to a 50+ person team in eight different markets. I knew I had to grow faster than the organization to be able to keep up. It was an amazing, roller-coaster ride.

Since leaving Klarna I’ve focused on creating the kind of startup ecosystem I want to work in. I soon realized that many teams were going through challenges very similar to the ones I’d previously faced, so I was able to offer advice and become an active angel investor.

Some of the most impressive people I know let me invest in their companies and I couldn’t be more thankful to be a tiny part of their journey.

I know we can reach beyond the imaginable, when we challenge each other and just don’t stop.

I started Blossom because I believe founders in Europe deserve better.

We all started somewhere. I spent my first two years at Goldman Sachs buying coffee for all the traders at 5am. It was 2008, I was happy to play the long-game.

I’ve always been singularly focused and I think the best entrepreneurs are too.

I fell in love with venture the first days of joining Index. I have been fortunate to learn from the very best – both the partners and all the founders I’ve worked with.

I don’t believe in taking no for an answer. Work hard for your yes. You can make the possible a reality.

I’m curious about the world. When I left Goldman Sachs I travelled to China solo so that I could witness with my own eyes the insane growth others were talking about. I’ve since visited 50 countries all over the globe, but I will always call California my second home.

I founded Ambitious Ladies in Technology (ALT) because things needed to change. I wanted to take action, not just talk about it.

When I set out to build Blossom, everyone thought I was crazy, even loved ones. It didn’t make me pause – all the best ideas all sound crazy at first.

It’s a privilege to do what we do. No investor should ever take credit for the success of their founders. They should be thankful to have been a part of the journey.

Blossom wouldn’t exist without the support of all our brilliant partners and investors. I have inordinate gratitude to everyone who made this possible.